“It’s not just the car and racing, it’s about the environment around it, the excitement around it,” he says of a race weekend. Tiësto, a lifelong F1 fan, released the album Drive in April, featuring an F1 racing helmet on the cover. “Artists in Residency can really help bridge that gap.” “Why aren’t people releasing music around the time they’re playing their F1 event?” he asks, comparing it to the Super Bowl - for which artists frequently release new music in advance of their (televised) halftime performances. Since then, he’s noticed a disconnect between the live music and entertainment experiences at F1 races and what's broadcast on TV - as well as missed opportunity for artists. Will.i.am has been a huge F1 fan since the Peas performed at the first Singapore Grand Prix held at the Marina Bay Circuit in 2008.

That was followed by “Let’s Go,” another F1-inspired track, which features J Balvin. The role led the Black Eyed Peas’ member to release his first solo single in over a decade: “The Formula,” featuring Lil Wayne. This year, Will.i.am became Formula One’s first Global Artist in Residence, which he pitched to Formula One Group CEO Stefano Domenicali as a series of musical collaborations celebrating the sport as well as an opportunity to bring the concert aspect of F1 to a global audience - not just the ticket holders lucky enough to see it live.

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